UX Researcher & Product Architect
... and Methods
usability testing surveys
desk research personas
scenario planning ...
I'M A PASSIONATE UX RESEARCHER WITH A FOCUS ON GATHERING, UNDERSTANDING, AND COMMUNICATING QUALITATIVE USER INSIGHTS IN CROSS-FUNCTIONAL TEAMS. I POSSESS DIVERSE SKILLS RANGING FROM USER RESEARCH TO PRODUCT & BUSINESS DEVELOPMENT. IN ADDITION TO MY UX & ENGINEERING BACKGROUND, I CONDUCT RESEARCH AT THE INTERSECTIONS OF DATA SCIENCE, HUMAN PSYCHOLOGY AND PRODUCT DESIGN.
Below you can find an overview about research projects and industry collaborations that I have been involved in before I joined Google as a full-time UX Researcher.
UX Methods for Interdisciplinary Product Teams
Cross-Cultural UX Design
Mixed Methods Approaches for UX Evaluation
Machine Learning based UX Research
Goal-Oriented Mobile User Interfaces
Qualitative UX Researcher conducting strategic, tactical, and evaluative research.
2015 - 2019
University of Munich (LMU)
PhD (Dr. rer. nat.) Human-Computer Interaction
I conducted research at the intersection of qualitative UX evaluation (interviews, think aloud, focus groups, observation, ethnography...), method triangulation, design research & culturally sensitive UX design. I collaborated with different companies to develop and test new UX evaluation concepts.
2015 - 2018
Management Team and Lecturer
At CDTM in Munich I tought Trend Research, UX Evaluation, and Basics of HCI as part of the honors degree Technology Management. Apart from that, I was responsible for the marketing & branding initiatives (leading a team of 16 students).
University of California Berkeley
Visiting Student Researcher
During my research term abroad I took courses in the fields of interface aesthetics, usability evaluation & data science and conducted an interview study to understand how Machine Learning can support UX research processes for the evaluation of user interfaces.
Growth Hacking and UX Strategist
As a working student I was responsible for creating the UX strategy for the inbound marketing initiatives and was part of the Persona development process.
2012 - 2015
Technical University of Munich
M.Sc. Mechanical Engineering & Management
During my graduate studies I took diverse courses related to product development, innovation management as well as business administration.
Royal Melbourne Institute of Technology
Visiting Research Fellow
As part of my Master's Thesis “UX Design - A Comparison of Australia, China, Germany, and Vietnam” at the RMIT Exertion Games Lab, I conducted interviews and observation & ethnography to develop Personae for culturally sensitive UX design processes.
2013 - 2014
TUM School of Management
Innovation Management & Patent Analysis
I supported various research activities (survey studies, presentations/reporting) at the chair for Technology- and Innovation Management.
Detecon, Inc. USA
Innovation Engineering & Business Development
My internship at the Detecon San Francisco office was all about identifying, evaluating, and reporting upcoming technology trends. In addition, I worked on a market taxonomy for an arabic client and the experience concept of an automotive purchasing process.
2008 - 2012
Technical University of Munich
B.Sc. Mechanical Engineering
In my Bachelor's program I took various courses in the field of product development and production strategy. In my Bachelor's Thesis I developed a concept for strategic product planning of future automobiles in dynamic environments.
2011 - 2012
Strategy and Structure Planning
In my internship at BMW I supported the strategy and structure planning department in the creation of executive presentations as well as the organization of the annual strategy meeting for the BMW production division.
2010 - 2012
Bain & Company Inc.
Research and Market Analysis
The daily work of my working student position was mainly centered around desk research, phone interviews and market surveys.
I published some of my UX research work at leading HCI conferences. For more information please have a look at my LMU DEPARTMENT or find me on GOOGLE SCHOLAR. As part of the CDTM Trend Seminar, I also edited five TREND STUDIES.
My doctoral thesis (≈ PhD) "UX in cross-cultural contexts" can be found at via the LMU LIBRARY.
Lachner, F., Nguyen, M.-A., Butz, A. (2018, December). Culturally sensitive user interface design: a case study with German and Vietnamese users. In AfriCHI 2018. Proceedings of the 2nd African Conference for Human Computer Interaction: Thriving Communities. ACM.
Frison, A. K., Lachner, F., Pettersson, I., & Riener, A. (2018). Future Directions of UX Studies: Enriching Experience Evaluation through Diverse Perspectives PREFACE. Interaction Design and Architecture(s) Journal - IxD&A, N.37, 2018, Pages 5-11.
Lachner, F., Schneider, H., Simon, L., & Butz, A. (2018, October). Nurturing Empathy between UX Design Teams and Users in Digitally-Mediated User Research. In NordiCHI 2018. Proceedings of the 10th Nordic Conference on Human-Computer Interaction. ACM.
Schneider, H., Lachner, F., Eiband, M., George, C., Shah, P., Parab, C., Kukreja, A., Hussmann, H., & Butz, A. (2018, May). Privacy and Personalization: The Story of a Cross-Cultural Field Study. ACM Interactions, Vol. 25, Issue 3, May-June 2018, Pages 52-55. ACM, NY, USA.
Pettersson, I., Lachner, F., Frison, A. K., Riener, A., & Butz, A. (2018, April). A Bermuda Triangle? A Review of Method Application and Triangulation in User Experience Evaluation. In CHI 2018. Proceedings of the 2018 Conference on Human Factors in Computing Systems. ACM. (Honourable Mention Award, Top 5% of submission)
Schneider, H., George, C., Eiband, M., & Lachner, F. (2017, September). Investigating Perceptions of Personalization and Privacy in India. In INTERACT 2017. IFIP Conference on Human-Computer Interaction (pp. 488-491). Springer.
Lachner, F., Fincke, F., & Butz, A. (2017, September). UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics. In INTERACT 2017. IFIP Conference on Human-Computer Interaction (pp. 142-159). Springer.
Pettersson, I., Frison, A. K., Lachner, F., Riener, A., & Nolhage, J. (2017, June). Triangulation in UX Studies: Learning from Experience. In DIS 2016. Proceedings of the 2016 ACM Conference Companion Publication on Designing Interactive Systems (pp. 341-344). ACM.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2017 Fall. Customer Interaction in the Telco Industry. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-3-7. In collaboration with: Vodafone Group.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2017 Spring. Creating and Sustaining Healthy Habits. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-2-0. In collaboration with: Adidas AG.
Lachner, F., Frison, A.-K., Schneider, H., Riener, A. (October 2016). User Experience Lifecycle Reflection: An Interdisciplinary Journey to Enable Multiple Customer Touchpoints. In Experience Design for Multiple Customer Touchpoints Workshop in Conjunction with NordiCHI 2016. October 23 - 27, 2016, Gothenburg, Sweden.
Lachner, F., Naegelein, P., Kowalski, R., Spann, M., & Butz, A. (2016, October). Quantified UX: Towards a Common Organizational Understanding of User Experience. In NordiCHI 2016. Proceedings of the 9th Nordic Conference on Human-Computer Interaction (p. 56). ACM.
Christ, P. F., Lachner, F., Hösl, A., Menze, B., Diepold, K., & Butz, A. (2016, October). Human-Drone-Interaction: A Case Study to Investigate the Relation between Autonomy and User Experience. In European Conference on Computer Vision (pp. 238-253). Springer.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2016 Fall. Digital Innovation in Diabetes Care. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-0-6. In collaboration with: EIT Health.
Bechthold, L., & Lachner, F. (Eds.): CDTM Trend Report 2016 Spring. Fighting Hunger in the Digital Era. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-1-3. In collaboration with: UN World Food Programme Innovation Accelerator.
Lachner, F., von Saucken, C., & Lindemann, U. (2015, August). Cross-Cultural User Experience Design: Helping Product Designers to Consider Cultural Differences. In International Conference on Cross-Cultural Design 2005 (pp. 58-70). Springer.
Lachner, F., & Nothelfer, S. (Eds.): CDTM Trend Report 2015 Fall. Entrepreneurship in Bavaria. Munich: Center for Digital Technology and Management. ISBN: 978-3-9815538-9-5. In collaboration with: Bavarian State Ministry for Economic Affairs and Media, Energy and Technology
von Saucken, C., Lachner, F., & Lindemann, U. (2014, June). Principles for User Experience: What We Can Learn From Bad Examples. In KEER 2014. Proceedings of the 5th International Conference on Kansei Engineering and Emotion Research, Linköping, Sweden, June 11-13 (No. 100, pp. 1331-1341). Linköping University Electronic Press.