Hi, I'M
Florian.
UX Researcher & Product Architect
01 SKILLS
USER EMPATHY
expert
STORYTELLING
experienced
TEAMWORK
expert
QUALITATIVE RESEARCH
advanced
DESIGN/CREATIVITY
proficient
DATA ANALYTICS
trained
PROJECT MANAGEMENT
proficient
... and Methods
interviewing ethnography
cognitive walkthrough
usability testing surveys
desk research personas
scenario planning ...
I'M A PASSIONATE UX RESEARCHER WITH A FOCUS ON GATHERING, UNDERSTANDING, AND COMMUNICATING QUALITATIVE USER INSIGHTS IN CROSS-FUNCTIONAL TEAMS. I POSSESS DIVERSE SKILLS RANGING FROM USER RESEARCH TO PRODUCT & BUSINESS DEVELOPMENT. IN ADDITION TO MY UX & ENGINEERING BACKGROUND, I CONDUCT RESEARCH AT THE INTERSECTIONS OF DATA SCIENCE, HUMAN PSYCHOLOGY AND PRODUCT DESIGN.
02 PORTFOLIO
Below you can find an overview about research projects and industry collaborations that I have been involved in before I joined Google as a full-time UX Researcher.
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UX Methods for Interdisciplinary Product Teams
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Cross-Cultural UX Design
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Human-Drone Interaction
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Mixed Methods Approaches for UX Evaluation
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Machine Learning based UX Research
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Goal-Oriented Mobile User Interfaces
03 Experience
Since 2018
UX Researcher
Qualitative UX Researcher conducting strategic, tactical, and evaluative research.
2015 - 2019
University of Munich (LMU)
PhD (Dr. rer. nat.) Human-Computer Interaction
I conducted research at the intersection of qualitative UX evaluation (interviews, think aloud, focus groups, observation, ethnography...), method triangulation, design research & culturally sensitive UX design. I collaborated with different companies to develop and test new UX evaluation concepts.
2015 - 2018
Management Team and Lecturer
At CDTM in Munich I tought Trend Research, UX Evaluation, and Basics of HCI as part of the honors degree Technology Management. Apart from that, I was responsible for the marketing & branding initiatives (leading a team of 16 students).
2018
University of California Berkeley
Visiting Student Researcher
During my research term abroad I took courses in the fields of interface aesthetics, usability evaluation & data science and conducted an interview study to understand how Machine Learning can support UX research processes for the evaluation of user interfaces.
2015
viovendi GmbH
Growth Hacking and UX Strategist
As a working student I was responsible for creating the UX strategy for the inbound marketing initiatives and was part of the Persona development process.
2012 - 2015
Technical University of Munich
M.Sc. Mechanical Engineering & Management
During my graduate studies I took diverse courses related to product development, innovation management as well as business administration.
2015
Royal Melbourne Institute of Technology
Visiting Research Fellow
As part of my Master's Thesis “UX Design - A Comparison of Australia, China, Germany, and Vietnam” at the RMIT Exertion Games Lab, I conducted interviews and observation & ethnography to develop Personae for culturally sensitive UX design processes.
2013 - 2014
TUM School of Management
Innovation Management & Patent Analysis
I supported various research activities (survey studies, presentations/reporting) at the chair for Technology- and Innovation Management.
2012
Detecon, Inc. USA
Innovation Engineering & Business Development
My internship at the Detecon San Francisco office was all about identifying, evaluating, and reporting upcoming technology trends. In addition, I worked on a market taxonomy for an arabic client and the experience concept of an automotive purchasing process.
2008 - 2012
Technical University of Munich
B.Sc. Mechanical Engineering
In my Bachelor's program I took various courses in the field of product development and production strategy. In my Bachelor's Thesis I developed a concept for strategic product planning of future automobiles in dynamic environments.
2011 - 2012
BMW AG
Strategy and Structure Planning
In my internship at BMW I supported the strategy and structure planning department in the creation of executive presentations as well as the organization of the annual strategy meeting for the BMW production division.
2010 - 2012
Bain & Company Inc.
Research and Market Analysis
The daily work of my working student position was mainly centered around desk research, phone interviews and market surveys.
04 Publications
I published some of my UX research work at leading HCI conferences. For more information please have a look at my LMU DEPARTMENT or find me on GOOGLE SCHOLAR. As part of the CDTM Trend Seminar, I also edited five TREND STUDIES.
My doctoral thesis (≈ PhD) "UX in cross-cultural contexts" can be found at via the LMU LIBRARY.
2018
Lachner, F., Nguyen, M.-A., Butz, A. (2018, December). Culturally sensitive user interface design: a case study with German and Vietnamese users. In AfriCHI 2018. Proceedings of the 2nd African Conference for Human Computer Interaction: Thriving Communities. ACM.
Frison, A. K., Lachner, F., Pettersson, I., & Riener, A. (2018). Future Directions of UX Studies: Enriching Experience Evaluation through Diverse Perspectives PREFACE. Interaction Design and Architecture(s) Journal - IxD&A, N.37, 2018, Pages 5-11.
Lachner, F., Schneider, H., Simon, L., & Butz, A. (2018, October). Nurturing Empathy between UX Design Teams and Users in Digitally-Mediated User Research. In NordiCHI 2018. Proceedings of the 10th Nordic Conference on Human-Computer Interaction. ACM.
Schneider, H., Lachner, F., Eiband, M., George, C., Shah, P., Parab, C., Kukreja, A., Hussmann, H., & Butz, A. (2018, May). Privacy and Personalization: The Story of a Cross-Cultural Field Study. ACM Interactions, Vol. 25, Issue 3, May-June 2018, Pages 52-55. ACM, NY, USA.
Pettersson, I., Lachner, F., Frison, A. K., Riener, A., & Butz, A. (2018, April). A Bermuda Triangle? A Review of Method Application and Triangulation in User Experience Evaluation. In CHI 2018. Proceedings of the 2018 Conference on Human Factors in Computing Systems. ACM. (Honourable Mention Award, Top 5% of submission)
2017
Schneider, H., George, C., Eiband, M., & Lachner, F. (2017, September). Investigating Perceptions of Personalization and Privacy in India. In INTERACT 2017. IFIP Conference on Human-Computer Interaction (pp. 488-491). Springer.
Lachner, F., Fincke, F., & Butz, A. (2017, September). UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics. In INTERACT 2017. IFIP Conference on Human-Computer Interaction (pp. 142-159). Springer.
Pettersson, I., Frison, A. K., Lachner, F., Riener, A., & Nolhage, J. (2017, June). Triangulation in UX Studies: Learning from Experience. In DIS 2016. Proceedings of the 2016 ACM Conference Companion Publication on Designing Interactive Systems (pp. 341-344). ACM.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2017 Fall. Customer Interaction in the Telco Industry. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-3-7. In collaboration with: Vodafone Group.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2017 Spring. Creating and Sustaining Healthy Habits. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-2-0. In collaboration with: Adidas AG.
2016
Lachner, F., Frison, A.-K., Schneider, H., Riener, A. (October 2016). User Experience Lifecycle Reflection: An Interdisciplinary Journey to Enable Multiple Customer Touchpoints. In Experience Design for Multiple Customer Touchpoints Workshop in Conjunction with NordiCHI 2016. October 23 - 27, 2016, Gothenburg, Sweden.
Lachner, F., Naegelein, P., Kowalski, R., Spann, M., & Butz, A. (2016, October). Quantified UX: Towards a Common Organizational Understanding of User Experience. In NordiCHI 2016. Proceedings of the 9th Nordic Conference on Human-Computer Interaction (p. 56). ACM.
Christ, P. F., Lachner, F., Hösl, A., Menze, B., Diepold, K., & Butz, A. (2016, October). Human-Drone-Interaction: A Case Study to Investigate the Relation between Autonomy and User Experience. In European Conference on Computer Vision (pp. 238-253). Springer.
Biermann, G., & Lachner, F. (Eds.): CDTM Trend Report 2016 Fall. Digital Innovation in Diabetes Care. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-0-6. In collaboration with: EIT Health.
Bechthold, L., & Lachner, F. (Eds.): CDTM Trend Report 2016 Spring. Fighting Hunger in the Digital Era. Munich: Center for Digital Technology and Management. ISBN: 978-3-9818511-1-3. In collaboration with: UN World Food Programme Innovation Accelerator.
2015
Lachner, F., von Saucken, C., & Lindemann, U. (2015, August). Cross-Cultural User Experience Design: Helping Product Designers to Consider Cultural Differences. In International Conference on Cross-Cultural Design 2005 (pp. 58-70). Springer.
Lachner, F., & Nothelfer, S. (Eds.): CDTM Trend Report 2015 Fall. Entrepreneurship in Bavaria. Munich: Center for Digital Technology and Management. ISBN: 978-3-9815538-9-5. In collaboration with: Bavarian State Ministry for Economic Affairs and Media, Energy and Technology
2014
von Saucken, C., Lachner, F., & Lindemann, U. (2014, June). Principles for User Experience: What We Can Learn From Bad Examples. In KEER 2014. Proceedings of the 5th International Conference on Kansei Engineering and Emotion Research, Linköping, Sweden, June 11-13 (No. 100, pp. 1331-1341). Linköping University Electronic Press.
2012
Hepperle, C., Lachner, F., Mörtl, M., & Lindemann, U. (2012, June). Compatibility Evaluation of Future Product Concepts. In Engineering, Technology and Innovation (ICE), 2012 18th International ICE Conference on (pp. 1-10). IEEE.
CONTACT
Please feel free to get in touch with me if you want to know more about my research and work experience, want to talk about a collaboration or just to get UX feedback for you product or service.
Looking forward to having a chat with you!